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In this video, I cover exactly how to create a Facebook ad in 2018. With no prior experience required, you can easily get your sponsored message up and running without being a professional marketer.

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Creating a Facebook AD has it’s three stages:

– The Facebook business manager set up
– Hyper-targeting your audience
– Facebook ads content

Facebook’s business manager:

Head over to business.facebook.com and register for your free business manager account. From here, you should be able to advertise with your fan pages under your brand.

This is extremely important to note as you may be an agency (like myself) managing multiple client accounts.

Targeting your audience:

Once your account is created, you’re going to create an ad with the following objectives in the business manager. These objectives are:

– traffic
– engagement
– video views
– lead form

And much more. These are the commonly used ones. Although this is dependent on your goal, choose one that suits your marketing objectives.

Once you choose your objective, you should now choose exactly what targeting you want. You can target users based on:

– behaviors
– Interests
– Demographics

These are generally the options you’ll have when targeting. Once you have your audience targeted properly, you’ll then have the ability to display a photo or a video to your audience.

I hope this guide has helped you tremendously, here are some other videos regarding Facebook that may help you:

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30 COMMENTS

  1. It seems super easy to create the actual ads but I think the most difficult part would be knowing who to target and what words to use.

  2. Just thought I’d say thank you for this detailed video. I’ve watched several of your videos and every single one has been eye-opening 👌❤️❤️. Thank you so much! You are amazing 👌👌!

  3. Great content. Many thanks for the insightful information. Infact it would be suicidal not to subscribe…Thank you Sir

  4. Nice video, but about the ''only wifi'' thing at 13:10 that only applies to the USA. In Europe for example, mostly all have unlimited internet usage and rarely ever use wifi.

  5. WHy wouldn't you do both facebook and instagram? it suggests to do that for the sake of different audiences…this has been helpful, thanks!

  6. Great video! if making an ad for a business that already has a facebook page, how would I link their facebook page without having to make them a new page?

  7. Facebook is a hoax its over rated these days they will block for any comments there is no more freedom of speach Facebook won't be around in the 3 years

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  9. hello ruan, i would like to ask you a few questions, how would you target your audience when you work with a home insurance claims company, we provide a service but its been really hard for me to figure it out how to project the idea. thanks a lot hope you can help me a little.

  10. Thank you for this video and this was the most useful video I have ever seen may god bless you

  11. 2.5 years ago, some things have changed, but I got a few good tips here, on audience creation! I'm not sure about the WiFi only thing, as most seem to have fast internet on phone these days. BUT, you're right it probably does mean the person could be moving / outside.

  12. Great Breakdown! I went through so many videos and this was exactly what I needed!!!! I said well let me find someone younger, they usually explain it better! Found you and you did just that!!!

  13. I’m having difficulty finding the “create business” icon at business.facebook.com – this icon doesn’t appear for me. Can someone please help?

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