Jason Rothman and Chris Schaeffer are cohosts of The Paid Search Podcast and this week the topic is 5 things most people don’t know about Google AdWords. From secrets about quality score to call tracking, Chris and Jason share what they know in this week’s episode.

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Chris & Jason are the co-hosts of The Paid Search Podcast. Learn about Google AdWords and paid search marketing through the weekly podcast.

PPC Resources we recommend:

Advanced Google AdWords by Brad Geddes –

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  1. I have one of those accounts. Spend is around $433K and over 10 years. My CPCs are about .05 to .07. Quality scores are mostly between 7 and 10 with two 6's. I would add one of the 6's is the best performing keyword.

  2. This podcast is amazing. I learn something new every time I listen. They give great valuable info and keep it entertaining. Thank you! Will you please have a class on Google Adwords Editor for monitoring multiple clients (or do you recommend a paid service) and let us know what tool to use to confirm the conversion coding is on a website correctly:)? Please don't ever stop! BTW, if you open up a franchise office in Atlanta, please let me know!

  3. I've seen this on super old accounts too. One campaign I managed for a driving school was horrible to look at on paper, the damn website was old as… non mobile friendly, all QS 8-10's and cpc's were unbelievably low. Great content guys!


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